Friday, January 5, 2007

Increasing Web Traffic

Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements. Web traffic can also be increased by purchasing non-internet based advertising.
If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines is as important as the web site itself.
There are a number of other things you can do to increase your web traffic, including but not limited to building link popularity, webrings, offering free e-books or articles and classified advertisements.
Of the above mentioned items, perhaps the easiest one to do is building link popularity. This can be accomplished by writing e-mails to sites similar to yours and asking if they would link to your site. The second way of increasing your web traffic is writing to e-zines or to free article sites. There are many sites which will accept your written material, the catch is that you are giving it away for free. The benefit however is that you get to include a link to site in the article. Meaning every time someone clicks on your link, it is free traffic for your site. Pixel ads were quite popular to bring traffics but not quite targeted audience.

No comments: